A news story has a credibility factor up to seven times more than a comparable advertisement.
It's not a matter of convincing the media to care about your laundry list, but rather of looking at the things in your organisation that are genuinely newsworthy.
We can identify stories to attract cost-effective positive publicity:
- Promote product launches
- Reward staff achievements
- Celebrate success
- Mitigate bad news
- Build brand awareness