Planning

Research to see yourselves as others see you:

  • Conduct focus groups
  • Facilitate workshops
  • One-on-one interviews
  • Research historical documents

Business plans you can drive:

  • Pin point your current position
  • Decide a destination, whether it’s two miles down the road, or half a world away
  • Plot the GPS course to take you there

Marketing plans that find the opportunity in another’s problem

  • Establish your competitive advantage and how to capitalise on it
  • Identify buyers and how to reach them
  • Take Action plans that push play

Communication plans so you can talk the walk

  • Isolate the different groups you need to impress
  • Find out what they need to know about you
  • Establish the best way to tell them whether a media conference, brochure, store display, facebook or twitter

Crisis management plans for when good business goes bad

  • Know who you need to talk to in advance
  • Have a plan of action to get the best message across

"O wad some Power the giftie gie us
To see oursels as ithers see us!
It wad frae mony a blunder free us,
An’ foolish notion:
What airs in dress an’ gait wad lea’e us
An’ ev’n devotion!"
– Robbie Burns (To a Louse)

"It takes less time to do a thing right than to
explain why you did it wrong."

– Henry Wadsworth Longfellow