A news story has a credibility factor up to seven times greater than a comparable advertisement.
It's not a matter of convincing the media to care about your laundry list, but rather of looking at the things in your organisation that are genuinely newsworthy.
We can help identify stories to attract cost-effective positive publicity:
- Promote product launches
- Reward staff achievements
- Celebrate success
- Mitigate bad news
- Build brand awareness
- Share across multi-platforms